EVERYDAY CHAMPIONS, WELCOME. We believe there’s a champion inside everyone. Some champions are elite athletes who win national titles. Others are hard-working Mom’s and Dad’s juggling careers and family. Some of these everyday champions might be signed up for their first triathlon, marathon, Grand Fondo, or simply want to get in shape for their weekly group ride. We don’t discriminate. We love building champions of all kinds. It’s what we live for.